What hotels businesses that Google AI Overviews names have in common
Across 120 measured Google AI Overviews answers to 96 distinct questions in 8 cities (Jun 25, 2026 – Aug 1, 2026), 32 hotels businesses were named at least once. It isn't that most don't appear — it's that the same ones do: Hyatt Ziva Puerto Vallarta showed up in 2.5% of answers, and the top 5 take 15.6% of all mentions.
What the ones that appear have
Profile of the businesses the AI named vs those it didn't, measured IN THIS vertical and these cities (not pooled with others — signals flip by vertical).
| Signal | Appears (n=32) | Doesn't appear (n=458) |
|---|---|---|
| Reviews (median) · n=32/458 | 2211 | 85 |
What does NOT set them apart
Signals that do NOT separate the two groups in this vertical. We publish them because they are the honest part: if you're sold that this makes you appear, here is the data that says it doesn't.
| Signal | Appears | Doesn't appear |
|---|---|---|
| Has a website | 96.9% | 90% |
| Substantive description | 50% | 52% |
| Rating (average) · n=24/264 | 4.5 | 4.38 |
| Hours published | 31.3% | 40.4% |
What you can review on your listing
What the owner controls on their listing, among the signals that do separate. It's correlation, not a promise: reviewing it does not guarantee appearing.
The signal that separates most is REVIEW volume, and that doesn't live on your listing: those are your Google reviews. No technical layer (schema, llms.txt) replaces it.
How it was measured, and its limits
measured over 120 answers of Google AI Overviews, Concentration: Hyatt Ziva Puerto Vallarta in 2.5%.
Cities measured: Cabo San Lucas · Cancún · Ciudad de México · Guadalajara · Heroica Puebla de Zaragoza · Monterrey · Playa del Carmen · Puerto Vallarta.
An AI answer is a snapshot of one wave, not a fixed number: it can change between runs without your business changing anything. That's why we publish the date range and the number of answers, not a lone score. If it changes because of a bug on our side, that's a bug, not volatility.
FAQ
What do hotels businesses that Google AI Overviews names have in common?
Across 120 measured Google AI Overviews answers to 96 distinct questions in 8 cities (Jun 25, 2026 – Aug 1, 2026), 32 hotels businesses were named at least once. It isn't that most don't appear — it's that the same ones do: Hyatt Ziva Puerto Vallarta showed up in 2.5% of answers, and the top 5 take 15.6% of all mentions.
Does a higher rating make Google AI Overviews name my business?
In this data, no. Rating barely separates the two groups. What separates most is review volume.
How many reviews do the businesses that appear have?
Median of 2211 reviews among those named vs 85 among those not named — measured in this vertical, not pooled.
Before optimizing, measure
This is what separates the ones that appear, measured. What it doesn't tell you is where you stand. Your listing report tells you what yours is missing, in terms of your listing, not promises.
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